Course: Communication Research Methods, Dr. Gomez-Vasquez, Fall 2021
Deliverables: Industry Report, Client Presentation, Social Media Info Post
Industry Report
This in-depth report analyses the website content and visuals of popular, new age local coffee shops King State and Willa's Provisions, including recommendations.
Client Research Presentation
Over the course of the semester, our team worked with The University of Tampa's Office of Career Services in order to boost its student engagement in its events and services.
Methodology: A/B Testing, Focus Groups, Heat Maps, Word Association, Qualitative + Quantitative, Social Audits, Content Creation
Platforms: Brand24, Claritas, Qualtrics, Canva
Team: Andrea Moreno, Grace Mercer, Emma Lynch, Myself
Mock Instagram Posts
In order to promote the benefits of social network analysis, this info-post is designed to blend with Hootsuite's current Instagram feed.
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