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Made to Disrupt, Made for Power.
Background
Brief
Create a campaign that distinguishes Vans Pro Classics as the durable alternative to Vans classics by tying in subcultures and local scenes to tell a broader, unifying story.
Idea
The Skate Witches are a collective of powerful women dominating skate culture that depend on Vans Pro Classics as the most reliable shoe.
My Role
Project Management, Brand Design, Strategy, Video Production + Editing
Team
Emma Lynch
Jasmin Jewell
Maddy Sprinkel
Vans is an American company who manufactures skateboarding shoes and various other apparel.
Explore
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